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The advent of the Internet birthed a voice that gave unprecedented power to the people—a voice called social media.
A few years ago, the case differed. Companies and governments were untouchable, and the people had a lot to say but had no platform to express themselves easily or without legal repercussions. What little voice they had was quickly quashed and swept under, never to be heard again.
However, with the advent of the Internet, the people got back their voice in the form of social media, and even once-powerful corporations and governments are wary of this new power, as one wrong review or one bad press can instantly be read by billions of people, the precursor to potentially lost sales, revenue, and profit, or toppled governments.
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The best example would be the Arab Spring wherein oppressive governments in Egypt, Yemen, Tunisia, and Libya were toppled by a wave of demonstrations, protests, and uprisings sparked by the use of social media. Another example is that customers who purchased a faulty product and shunned by the company that made the product can now complain on Twitter or such online platforms, their effective and better chance at being heard.
Social media is quickly changing the information dissemination landscape and becoming the de facto way of how people communicate online. This is why Internet advertising experts, like John Bohan and Mateo Gutierrez, advise companies and governments to leverage social media for directly interacting with their customers and constituents, respectively.
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| Image Source: news.uk.msn.com |
John Bohan heads Socialtyze, a firm that crafts smarter-media campaigns, manages thriving communities, and builds engaging applications. Visit its webpage to learn more.
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