|Image Source: under30ceo.com|
Currently, the benefits that digital marketing strategies bring to a company have become so numerous that it is almost impossible to deny the need for them. However, there are still many companies that are hesitant to build an online presence and include social media in their marketing campaigns.
There is a real risk for these companies to get left behind as most experts agree that technology is now central to marketing efforts. If a company has not yet bothered to make some changes in the way it promotes its brand, then its competitors may already have an undeniable advantage over it. Still, it may not be too late for companies to change its marketing strategy and help its employees improve on their skills.
|Image Source: businessinsider.com|
It is also recommended for companies to seek help from technology experts for their campaigns. It is better to bring in people who specialize in handling the new technology aspect of campaigns than to let employees who are used to old practices flounder with the use of new technology in marketing.
Companies are also advised to redefine how they evaluate their marketing campaigns in order to see the value of digital efforts. In digital marketing, companies cannot expect every interaction with the target market to instantly be converted to sales.
Ultimately, companies have to learn how to make use of all the data that users make available on the Internet to make the brand or service more relevant to their customers. Through digital efforts that add value to the product, companies can touch base with their customers and encourage more participation in brand building.
|Image Source: ignitevisibility.com|
John Bohan is the founder and general manager of SocialTyze, a social marketing company. For more news on digital marketing, visit this Twitter page.