Tuesday, July 30, 2013

Using Instagram video as an effective marketing tool

If a picture is worth a thousand words, then a video is worth more—which is why many social media platforms are starting to foray into video sharing to boost their subscriber base. One of these video platforms is Instagram, whose popularity has grown exponentially as that of social media platforms where it is supported.

Image Source: bulletpointbranding.blogspot.com

Instagram video as an effective marketing tool is an understatement, considering that the social media platform has a base of more than 130 million users and its format facilitates sharing to Twitter, Facebook, and Tumblr, which have also seen profound growth.

Instagram offers up to 15 seconds of video recording, compared to its nearest competitor, Vine, which offers only a maximum of 6 seconds of video recording. It also has video editing features that support the same high-quality filter sets for still photos, which are the very novelties of Instagram.

Image Source: abcnews.go.com

Here are some ways marketers can capitalize on Instagram’s powerful new video-sharing feature:

• Product demos, including how-to videos and product features;

• Visual portfolios, highlighting work done for previous clients;

• Special offer promotions and events, using hashtags to track conversations about the product or brand;

• Brand humanization and real-life engagement between the brand and its customers;

• Increase community engagement on Facebook

Videos can help build customer engagement and increase sales in a way photos can’t: the latter can only showcase the aesthetics of a product and caption its functions, but the former can truly demonstrate how it works and changes lives.

Video Source: bulletpointbranding.blogspot.com

John Bohan founded Socialtyze to help empower brands through the power of social media. More information can be found at this website.

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