Comparing SEO marketing and social media marketing

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John Bohan would agree that with the advent of social media platforms, a lot of companies are now starting to jump on the social media marketing bandwagon. However, before social media, companies have developed their online marketing strategies around another platform—SEO, or Search Engine Optimization, which has proved to be very beneficial.

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While it is easy to get to the top of the search results pages by paying for page-1 sponsored link or by hiring a reputable SEO company, products, services, or companies will still have to depend on customer comments and reviews. With SEO, it’s not possible to address complaints or dissatisfaction right away, and this can be bad for a brand.

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Promoting products and services through social media has its virtues. In addition to being an avenue to easily address customers’ concerns, social media can be used to easily promote a brand. For example, promoting a brand in Facebook is as easy as creating a page and asking people for “likes.” The more likes, the faster word about the brand will spread.

Although some companies tend to choose one over the other, John Bohan knows that more and more companies are now using both to optimize their online marketing strategies, using SEO to get to the top of the search results and social media to easily spread information about their brand.

Visit the Socialtyze webpage for more information.

Proper social media utilization by salespeople

Through other communication channels like snail mail, telephone, e-mail, pamphlets, brochures, and flyers, salespeople have been marketing products and services to prospects and customers. But John Bohan would agree that nowadays, more and more salespeople are using social media to reach out and interact with customers and would-be customers.

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However, as salespeople are instructed to utilize whatever resources they have to do their job, they sometimes create social media or social networking pages that look a bit different from the original company fan page or website. This inconsistency causes confusion among potential customers. In order to prevent this, companies should require salespeople to adhere to certain corporate standards.

Here are some more ideas on how salespeople can properly use social media:

• Salespeople need to be sources of credible and useful information. If salespeople inspire trust and confidence in a brand, customers will begin to see that the products and services that brand offers can solve their problems.

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• Salespeople need to participate. By being proactive in interacting with potential customers and sharing useful resources on social networks, salespeople communicate to customers that they don’t just sell products or services but solutions to their problems.

• Salespeople need to solve problems, not sell products. Salespeople should avoid hard-selling a product using social media. Customers who utilize social media to buy or do research about a product are wiser; they know if they are being sales-talked into buying something and find that annoying.

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Social media are effective tools for marketing provided that salespeople learn how to properly use them.

Visit the Socialtyze webpage for more information.