|Image source: score.org|
Previously, it launched its Graph Search feature, which allows people to “find more of what they’re looking for through their friends and connections.” The news feed redesign move, meanwhile, is aimed at making the site akin to “the best personalized newspaper in the world.”
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The customizable feed now allows users to see only the types of content that they want to see. They can focus on video feeds, music feeds, or photo feeds and expect to get the type of content that they favor from their friends. Meanwhile, advertisers can be happier with the following feed, which is dedicated to the posts of brands and people users are following, arranged chronologically. Facebook maintains that through this feed, people won’t be missing any posts now.
|Image source: higheredlive.com|
With these changes, the social networking site has effectively responded to advertiser complaints that people aren’t seeing their important posts enough. In time when competitors are at the heels of Facebook, perhaps the change is enough to prevent advertisers from seeking another platform.
John Bohan is an Internet advertising expert who specializes in social marketing solutions. Find more material on effective social media use on Socialtyze.com.