Thursday, January 24, 2013

How far is one’s social media reach?

Many business people challenge the hype of social media networking sites, often doubting whether such new platforms can create reach. While it can be quite challenging to measure a company’s social media reach, it is never impossible to determine the effect of social media.

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With the advent of social media, the competition to stay in the market is intensified. Majority of businesses make use of social media platforms to stay relevant. When customers are aware of a brand and interact with it through various social media posts, they are more likely to recommend it to their peers. A way of measuring brand recognition and online influence is by using Klout, an online tool that provides insight on how big a company’s influence is and how influential a company’s audience is.

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Traffic is also indicative of a brand’s reach. Besides sales opportunities, having good traffic equates to more people visiting and participating in a company’s media site. Measuring traffic can be easy with Google Analytics. It gives a glimpse of how visitors use a company’s site, how they arrived at the site, and how a company can encourage visitors to come back to the site. Moreover companies can measure sales, downloads, video plays, and other actions valuable to them. It also provides insights as to why some visitors buy from the company while others don’t.

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While social media marketing may mean free marketing, it is necessary to create focused efforts to arrive at one’s targeted goals because an unfocused effort is a huge time sink.

Learn more about John Bohan and social media marketing at this Google+ page.

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