Sunday, February 24, 2013

Social media management: Tools for businesses

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Social media is no longer just for individuals who want to connect with friends and family online. Businesses are now taking advantage of the power of social media to communicate with clients, promote products and services, and track competition. Below are two cost-effective programs which can help businesses effectively manage all their online accounts:

Sendible - Sendible is a social media management, monitoring, and analytics tool rolled into one. It allows businesses to engage with their customers across varied social media platforms, particularly Facebook, Twitter, and blog accounts. Through Sendible, online users can schedule updates, and they can post simultaneously to Facebook, Twitter, and blog sites with one click. Sendible starts at $9.99 a month for eight accounts, and offers plans for $ 99.99 for 120 accounts.

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Viralheat -- Like Sendible, Viralheat tracks a business’ Twitter, Facebook, and Pinterest accounts, as well as blogs, company websites, and video sites. It also monitors conversations in real time so businesses can understand what’s going on online and how to best engage with its audience. Viralheat’s analytics also lets businesses stay ahead of the competition by understanding the competitor’s performance on social media. Viralheat is offered free for seven accounts and charges $ 499 a month for 50 accounts.

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Sendible and Viralheat are just two of the many social media management tools available in the market today. Such tools will help businesses effectively and efficiently market their brand online.

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